The Challenge

Beacon Clinic & Surgery approached us with 2 main problems, they wanted to increase their footfall and visibility through SEO and fulfil their staffing requirements through outreach. Beacon Clinic & Surgery operates in a highly competitive, intent-driven market—where patients don’t “browse,” they search with urgency and choose from the top few options they see on Google (especially Maps).

Goal 1: Visibility

Beacon needed to:

• Win visibility for high-intent searches in their immediate catchment area

• Convert search demand into real visits (not just traffic)

• Build a defensible presence against established competitors already dominating local rankings

Our Strategy

1) Local SEO (Map Pack + Local Intent Capture)

• Rebuilt and optimised Beacon’s Google Business Profile for ranking + conversion

• Strengthened proximity and relevance signals via service mapping + location alignment

• Implemented a review positioning approach to increase trust and improve conversion

• Built and cleaned up local citations to reinforce accuracy and legitimacy
  
  

2) On-Page SEO (Relevance + Conversion Pathways)

• Keyword-to-page mapping for Beacon’s highest-intent services

• Reworked service pages for clearer intent match, better structure, and stronger CTAs

• Improved internal linking so both users and Google can navigate key money pages

• Added structured elements that typically improve local SEO understanding (FAQ blocks, service sections, etc.)
  
  

3) Off-Page SEO (Authority + Trust Signals)

• Built quality, relevant citations and local mentions to support GBP rankings

• Improved Beacon’s off-site footprint to strengthen E-E-A-T-style trust signals (authority and legitimacy)

• Targeted placements that actually support local ranking outcomes (not spammy links)

The Results

Within 3 months, Beacon Clinic & Surgery achieved:

• 3.0x ROI within 3 months

• 2.5x increase in footfall

What Changed (Why These Results Happened)

• Beacon became significantly easier to discover for high-intent local searches

• Google had clearer signals on what Beacon does, where they serve, and why they’re trustworthy

• The patient journey improved—from search result → profile/page → action (call/visit/book)

Goal 2: Hiring

The Challenge: The Great Healthcare Manpower Crunch

In Singapore, the healthcare sector is currently facing a "perfect storm." Demand for services is rising, but the pool of qualified nurses and clinic staff is shrinking.

Beacon Clinic & Surgery was in a growth phase but hit a wall: they couldn't find the right people to staff their expansion. They were competing against massive hospital groups and large medical chains for the same limited pool of talent.

The Issue: The "Post and Pray" Failure

Before partnering with Loomify, Beacon relied on traditional recruitment methods—primarily job boards like JobStreet and Indeed. This led to three critical failures:

1. The Noise-to-Signal Ratio: For every 100 applicants, 95 were unqualified or lacked the necessary Singapore Nursing Board (SNB) certifications.

2. The "Ghosting" Epidemic: Even when a good candidate was found, they often disappeared after the first message due to a lack of follow-up.

3. Passive Talent remained Unreachable: The highest-quality candidates—those currently employed and not looking at job boards—were completely unaware that Beacon was hiring.

"We were spending hours every weekend sorting through resumes that didn't even meet our basic requirements. It wasn't just a staffing issue; it was an operational bottleneck." — Beacon Clinic Management

The Solution: Building a Targeted Recruitment Engine

Loomify didn't just post an ad; we built a proactive, automated outreach system that treated recruitment like a high-end sales funnel.

1. Technical Infrastructure: Email Warm-ups

To ensure our recruitment invites didn't end up in "Junk" folders, we set up a dedicated recruitment domain for Beacon. We ran a 14-day automated "warm-up" sequence to build sender reputation, ensuring 99.9% deliverability.

2. Advanced Filtering & Lead Sourcing

Instead of waiting for people to apply, we went to them. We used advanced data-scraping and filtering to identify candidates who:

• Were located within a 5km radius of the clinic (increasing long-term retention).

• Held specific, verifiable certifications (SNB, phlebotomy, etc.).

• Had 3+ years of experience in private specialist clinics.

3. Hyper-Personalized Outreach

We moved away from generic "Apply Now" templates. Every outreach email was personalized to the candidate's career history.

• The Hook: Mentioning their specific clinic experience.

• The Value: Highlighting Beacon’s unique culture and work-life balance compared to public hospitals.

4. Automated Lead Nurturing

Top-tier healthcare professionals are busy. If they didn't reply to the first invite, our system automatically sent "gentle nudges" over the next 7 days, sharing testimonials from current staff and a 3D tour of the clinic.

The Results: A Full Team in Record Time

By month two, the results were undeniable. Beacon Clinic was no longer "hunting" for staff; they were selecting from a pre-qualified shortlist.

The Bottom Line

Beacon Clinic & Surgery successfully staffed their new wings with high-caliber professionals who fit their culture. They now have a "Waitlist of Talent"—a database of warm leads they can tap into the moment a new position opens up.